
ABOUT
Macwise Capital
Empowering Visionaries. Backing the Future.
At Macwise Capital, we invest in ambitious founders who are shaping tomorrow—through innovation in Tech, AI, IoT, Healthcare, Sports & Wellness, Biotech, EdTech, and Social Impact. But we are more than just a venture capital firm. We are strategic partners, offering deep cross-border experience in finance, M&A, GTM strategy, and operational scaling. With every investment, we bring not only capital but also battle-tested advisory, access to a global ecosystem, and tailored support at every critical inflection point. From seed to Series A, we help startups navigate funding, refine business models, penetrate markets, and accelerate growth—smartly and sustainably. Whether you’re building breakthrough technologies, redefining wellness, or driving meaningful change, Macwise Capital stands with you. If you’re building something bold, scalable, and high-impact—let’s build it together.
What We Do
Early-Stage Investing
We invest in pre-seed to Series A startups (cheque size going as high as $2Mn USD) that are solving real problems with tech-driven, scalable solutions.
Early-Stage Investing
We invest in pre-seed to Series A startups (cheque size going as high as $2Mn USD) that are solving real problems with tech-driven, scalable solutions.
Growth Acceleration
Beyond funding, we help our founders with Go-To-Market (GTM), customer acquisition, and strategic partnerships through our extensive network.
Growth Acceleration
Beyond funding, we help our founders with Go-To-Market (GTM), customer acquisition, and strategic partnerships through our extensive network.
Financial & Strategic Advisory
We provide CFO services, venture debt, M&A advisory, and compliance support—ensuring you have the right financial infrastructure to scale.
Financial & Strategic Advisory
We provide CFO services, venture debt, M&A advisory, and compliance support—ensuring you have the right financial infrastructure to scale.
Capital Deployed
Portfolio Companies
Avg. Portfolio Growth
Skin in the Game
Our Focus Areas
We invest in high-growth, technology-driven start-ups across multiple industries:

Tech & AI
Cutting-edge automation, AI-driven solutions, and SaaS products.

Wellness
Transforming patient care, diagnostics, biotech breakthroughs, promoting preventive wellness, Sports.

IoT, Smart Devices, Retail Tech
Innovations shaping the future of connected tech.

EdTech
Enabling scalable learning and revolutionizing education.

Social Impact
Ventures that create meaningful change with sustainable business models.
Why Macwise?
More Than Just Money → We provide capital, but also hands-on strategic and operational support.
Deep Industry Expertise → Our team brings years of experience in VC, Finance, and Startup scaling, Investment Banking
Founder-Centric Approach → We work alongside founders, not just as investors but as true partners.
Strong GTM & Distribution → Leverage our network in Health, Sports, and Retail for faster market traction in India, Dubai, Malaysia and UK
All-in-One Support → From funding to financial structuring, legal, compliance, and scaling, we help with it all.
If you're solving a big problem with a scalable business model, we want to talk.

Beyond Capital: Our Additional Services
We have backed some of the most disruptive and high-growth startups in multiple industries.
Venture Debt
Fuel growth without dilution.
Macwise Capital offers smart venture debt solutions to help startups and SMEs extend their runway, scale operations, or bridge to their next funding round—without giving up equity. Designed for high-growth businesses with predictable cash flows or backed by strong investors, our venture debt complements your capital stack with flexibility, speed, and strategic support.
CFO Services
Financial clarity. Strategic foresight.
Our CFO advisory gives startups and SMEs access to seasoned financial leadership—without the full-time cost. From fundraising readiness and cash flow planning to investor reporting and unit economics, we help you make smarter decisions, stay investor-ready,and scale sustainably.
M&A & Advisory
Maximize value. Navigate complexity.
Whether you’re exploring a strategic exit, acquisition, or merger, our M&A advisory helps startups and SMEs unlock the best outcomes. We guide you through valuation, deal structuring,due diligence, and negotiations—ensuring your growth story ends in a winning chapter.
GTM Strategy and Execution
Accelerate traction. Win your market.
We help startups and SMEs build and execute sharp go-to-market strategies—from positioning and pricing to channel partnerships and launch planning. With our GTM support, you get the playbook, network, and momentum to turn your product into a scalable business—faster and smarter.
Legal & Compliance
Stay protected. Grow with confidence.
From incorporation to cross-border structuring, regulatory filings, IP protection, and contract reviews—we help startups and SMEs navigate the legal landscape with confidence. Our expertbacked support ensures you’re compliant, investor-ready, and risk-aware at every stage of growth.


Portfolio & Success Stories
We have backed some of the most disruptive and high-growth start-ups in multiple industries.
The Experience Store
eCommerce
Bridging the gap between wellness and luxury experiences.
Vervé Wellness
Health
Personalised Wellness Programs for Anti-Aging & Health Optimisation.
TES Rewards
eCommerce & Rewards
Loyalty extension of The Experience Store, offering curated vouchers and premium gifting solutions.

Macwise Titans
Sports & Wellness
A premier open-category cricket team based in the UAE with a broader vision to support athletic and youth development.

TES Pay
FinTech
A payment gateway solution designed to power transactions across multiple ecosystems.
E-commerce

Redefining wellness through curated experiences.
The Experience Store is a next-gen lifestyle and wellness platform that blends health, travel, culture, and concierge services into one seamless ecosystem. From medical tourism and longevity programs to art-led wellness retreats and adventure escapes, TES curates high-impact experiences for modern living. Macwise Capital invested in TES for its bold vision to redefine how wellness is accessed, personalized, and experienced—bridging preventive care, global mobility, and luxury lifestyle under one brand.
Health

Precision wellness for a longer, better life.
Verve Wellness is a premium preventive health and longevity brand offering evidence-based programs across nutrition, diagnostics, biohacking, fitness, and recovery. Designed for highperformance individuals, Verve combines science, data, and lifestyle coaching to help clients optimize their health span—not just lifespan. Macwise Capital backs Verve for its mission to lead the next wave of proactive, personalized wellness—where health is no longer reactive, but intentional and elevated.
E-commerce

Smart Gifting. Seamless Redemption.
TES Rewards is the e-commerce and loyalty extension of The Experience Store, offering curated vouchers, wellness experiences, and premium gifting solutions for individuals and corporates.From employee rewards to client appreciation and special occasion bundles, TES Rewards delivers meaningful, high-value experiences through a streamlined digital platform. Macwise Capital supports TES Rewards for its innovative approach to modern loyalty,experiential e-commerce, and corporate engagement in the wellness and lifestyle space.
Sports & Wellness

Where talent meets tenacity on the field.
Macwise Titans is a premier open-category cricket team based in the UAE, comprising a powerful mix of national-level players and top-tier division athletes. Founded as a platform to nurture elite cricketing talent, the team represents Macwise Capital’s passion for sports, discipline, and community impact. More than just a team, Macwise Titans is part of our broader vision to support athletic excellence, youth development, and regional sports ecosystems through strategic sponsorship and professional management.
Fintech
Seamless Payments for a Connected Lifestyle.
TES Pay is a payment gateway solution designed to power transactions across multiple ecosystems. Built for both consumers and vendors, TES Pay enables secure, fast, and subscription-friendly payments for curated market places, e-commerce enabled brands , and service bundles. Backed by Macwise Capital, TES Pay is driving the fintech layer of multiple sector ecosystem, with a focus on frictionless user journeys, high-trust compliance, quick settlement, competitive processing fees and scalable integration for premium service industries.
Our Investment Approach
We evaluate companies based on their potential to disrupt industries and create lasting impact. Our investment thesis prioritizes these key parameters:
Problem & Market
We look for real problems with substantial market opportunity
Solution & Insights
Innovative approaches backed by meaningful insights
Team & Founders
Passionate founders with domain expertise
Ecosystem Integration
Synergy with the Macwise ecosystem
Latest Insights
Sharing strategies, lessons, and perspectives shaped by real-world experience in venture capital and business growth.
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Long before codebases and cap tables, there was one thing that set apart great leaders from the rest—clarity of vision, paired with the courage to m
5 Best Go-To-Market Strategies in MENA
How high-performing startups scale smarter in the Middle East A few years ago, a fast-growing SaaS startup from Southeast Asia set its sights on the M
Join the Macwise Community
We don’t just fund companies—we build long-term partnerships with founders who think big and move fast. If you’re ready to take your startup to the next level, we’re ready to back you.
📍 [DMCC, Dubai ] | 📧 [info@macwisecapital.com] |


